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Wolff Set to Divest Stake Pricing Mercedes Formula 1 Team at £4.6bn

Toto Wolff with Mercedes F1 team
Team Principal Wolff has guided the Mercedes team to historic success in Formula 1

Toto Wolff is in final negotiations to sell part of his ownership stake in the Mercedes Formula 1 team.

This transaction estimates the Mercedes team at £4.6bn – a record for a Formula 1 squad – following McLaren were valued at £3.5bn in a change of ownership structure in September.

The Austrian executive, who owns one-third of Mercedes F1, plans to divest a shareholding in the region of five percent.

Wolff, aged 53 will remain as team boss and chief executive officer should the deal proceed.

Shareholder Structure

Remaining partners in the team are Mercedes and industrial group Ineos Group, who each also own one-third of the company.

An official representative stated: "We are providing no official statement on the matter. The management structure of the team will remain unaltered, and each shareholder are dedicated to the ongoing success of the brand in F1."

Financial Growth

This arrangement would represent a significant increase in worth of the Mercedes team after Ineos Group acquired its stake for £208 million in 2022.

This surge demonstrates the growth in valuations of F1 teams recently due to the increasing appeal of Formula 1 globally.

This was also seen in the box-office performance of the Formula 1 film starring Hollywood star Brad Pitt, which was released in summer 2023 and has grossed more than $630 million (£458m) at the box office.

The film represents Pitt's most successful movie and the most successful sports movie ever released.

Present Standings

Mercedes are runner-up in the team standings, behind McLaren, with three Grands Prix remaining this season.

Mercedes' primary racer British driver George Russell has won 2 of the 21 grands prix this year and is fourth in the individual standings after McLaren drivers Lando Norris and Oscar Piastri, and Red Bull's Max Verstappen.

Mercedes won a record eight consecutive team titles and seven drivers' titles, six for Lewis Hamilton and one by Nico Rosberg, from 2014 to 2021.

The writer

Taylor Hayes

Aria Chen is a creative director and photographer with over 10 years of experience in visual storytelling and brand design.

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